If you've been watching tv lately, you'll have noticed the ads for this really bad-looking Jamie Kennedy movie, "Kickin' It Old Skool". It's him trying to be all hip-hop again. Wasn't "Malibu's Most Wanted" punishment enough for the public? Anyway, I was all ready to rip into it for the awful ad airing on tv. There is nothing redeeming about it. Not a single funny joke or any indication as to why anyone would want to plunk down money to see this. So before I was going to write this post, I decided to check out the full trailer just to make sure. What I saw surprised me.
The full theatrical trailer is much different from the tv ad. On tv, there is no indication that he's a kid who's been in a coma since the 80s, thereby introducing a fish out of water element. Some gags in the full trailer actually elicited what might be considered as the beginnings of a laugh. Watch it here, if you'd like. This bring me to my next point: misrepresentational trailers.
Whose decision was it to cut the tv ad in that way, so that it looks absolutely dreadful? Sure, the full trailer makes it appear marginally better but still. A trailer is supposed to give a bit of the story to entice potential viewers. And for a comedy, it should include a few jokes. The tv ads for this one do neither. Someone should get reprimanded for this debacle.